Your website is basically an extension of your brand and business. Majority of your target audience and potential customers as well will be able to learn about your organization as well as its offered products or services via your site. It can be a reliable platform to achieve all your goals in sales if your site is an online shop or an ecommerce site.
And because of the fact that your website plays a critical role for the success of your business, it is essential that it’s designed professionally. And how you can just say that your page is designed properly? It is, if it has the key qualities that are listed in the next paragraphs.
Number 1. Fast load times – a page that takes like forever to load is very annoying for any visitor of your page. One of the main reasons why visitors are often leaving the site they have visited according to different studies is its slow speed. These days, online customers are just waiting for few seconds for your site to load and if not, then they are going to switch to the website of your competitor that is loading faster. In addition to that, it is unlikely that the visitor will return to your page again. And as such, you must be sure that your page will load in 4 or 6 seconds to avoid sending them to your rivals.
Number 2. The content is easy to scan and well formatted – typical visitor is skimming through the content on a website rather than reading each and every word on it. In general, the users prefer to scan through the key parts of the sites to determine if it’s relevant to their needs and requirements. To be able to achieve this goal, you have to make use of the right headings, subheadings, bullets, lists or paragraphs to break up text and make reading become easier for visitors.
Number 3. A well planned information architecture – the way the information is organized and presented on your page can help in determining the ease of usability of your site. The sad thing is that, this critical element is forgotten often. This particular quality even becomes more important these days as websites are offering wide range of resources and information to attract target audience. And because of that, it is essential that you plan your site sections as well as categories carefully and be able to present the info in a way that’s easy for users to find.
Say for example that your webpage is able to pack these 3 key qualities, then it will be able to boost the odds of bringing in more traffic to it and succeed in your online business in the end.
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